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General Session #2 ‚Äď Gauging Business Opportunities with Consumer Insights

Regency Ballroom O   

Sponsored by: Loan Depot 

Sponsor Remarks: David Smith, Branch Production Manager, Loan Depot 

Presented by: Freddie Mac 

Session Description: Industry professionals are facing a challenging market environment coupled with ever-changing consumer needs.  To connect and guide today’s homebuyer populations, a clear understanding of diverse segments, generational differences and unique borrower preferences are needed.  Actionable insights allow housing industry professionals to deliver personalized solutions and an enhanced customer experience; driving repeat business, referrals and advocacy within communities.  

Freddie Mac research and led by Yana Davidovich, Director of Market Research and Insights, attendees will gain an understanding of homeownership trends and the demographic and behavioral fundamentals prompting consumer choices.  Learn how to leverage opportunity areas to inform your future business planning and solutions to propel engagement of prospective clients. You don’t want to miss this. 

Additionally, attendees will hear from Major General James Hartsell (ret.) from the FL Department of Veterans’ Affairs on all programs and benefits available to veterans. He will give VAREP the directory to all of his colleagues in other states so we can be a resource for the veteran community across America.  


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